The Glenfiddich Distillery was founded in 1886 by William Grant in Dufftown, Scotland, in the valley of the River Fiddich. Following difficult times in the 1960s and 70s, many small, independent distillers were bought up or went out of business. In order to survive, W. Grant & Sons expanded their production of the drink, and introduced advertising campaigns, a visitors’ centre and from 1957 packaged the Scotch in distinctive triangular bottles. Later, W. Grant & Sons was one of the first distilleries to package its bottles in tubes and gift tins. This marketing strategy was successful, and Glenfiddich has now become the world’s best-selling single malt. It is sold in 180 countries, and accounts for about 35% of single malt sales.
In 2009, Glenfiddich collected the ISC Distiller of the Year title, which follows on from the same accolade in 2008, 2006 and 2005 and IWSC Worldwide Distiller of the Year title in 2007. It is still independent, owned and run by the fifth generation of the Grant family. Not much has changed at the Glenfiddich Distillery since the first spirit ran from the stills on Christmas Day, 1887, even the copper stills are the same, every original bump and dent faithfully reproduced lest the flavour should be affected.
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